Knowing

May 27th, 2009 / 1 Comment » / by nastyrunner

The movie ‘Knowing’ is pretty decent to be watched in the theatre or on Blu Ray as the visual effects and the sound effects make each penny worth it. The story is about a school which has time capsule dug by children in the past and the capsule is opened in the present times, where Nicholas Cage’s son gets a paper which has the series of events which have already occurred and others that are about to occur. The paper has the dates, the number of people killed and the longitude and latitude of the place where the disaster is going to occur. I would not like to blow off the whole movie experience by narrating the whole story, but it is worth a watch. Only the ending, could have worked on more as it was a little draggy and boring. Moreover, the emotions of Nicholas Cage scared me a bit rather than make me cry! lol! Overall, the movie has amazing visual and sound effects, good story line which could be built up, and is worth a watch.



Loyalty Programs (incl. Practical Interviews in Dubai) – Essay

May 25th, 2009 / No Comments » / by nastyrunner

Introduction
One of the most active and dominant industry is the Retail Industry. There has been a steady growth in the retail industry throughout the globe. Retailers try to provide convenience and excellent services to consumers in order to pass their expectation levels of retailing. There are many factors which influence the decision of retailers of providing extra services to the consumers. As the number of retailers is increasing, the competition amongst them is getting tougher resulting in cost cuts and increases in customer services. Creating a relationship with the customers is the most profitable way for the retailers. The use of Information Technology and human interaction helps to build the bond between the customer and the retailer and can be used to capture data and analyze consumer behavior (Dawson, 2004). Constant adaptation to the changes in technology and environment by the retailing companies is the key to success.



IMC Campaign of Apple

May 25th, 2009 / 2 Comments » / by nastyrunner

Executive Summary
Steve Jobs established the Apple Company in 1971. Since then it has delivered and produced the best products and have become a brand to reckon with. It is one of the most well-known electronics companies of the world and Apple consumers are brand loyal as well as they tend to associate themselves with the brand. The 1984 advertisement of Apple which was shown only once in the Super Bowl revolutionized the advertising industry and helped Apple in creating a brand image. Soon after the departure of Steve Jobs the company lost it brand image as the advertisements now focused more on the price and features of the product rather than the brand itself. However, Steve Jobs rejoined the company in 1997 and a campaign was launched call “Think Different” which again helped the company restore its brand image in the consumers mind. This paper will talk about the IMC campaign of Apple.



1and1 Web Hosting Services and Domain Registration- Thugs

March 19th, 2009 / 2 Comments » / by nastyrunner

The company 1and1 is filled with thugs, and their terms and conditions will trap you forever. I had two domains registered with them, www.miniturf.com and www.i-reserved.com, and they were about to expire yesterday. Without notifying me, or sending any warnings related to the expiry of my domains, they renewed them, and charged me on my credit card. Moreover, after I mailed them, they had the gutts to tell me that I should remember the expiry dates of my domains. I have over 20 domains, and registered with 4 different registrars, and they expect me to remember all of it. Wow, this is what I call screwed up Customer Service. And they are not ready to return my money, and are blaming me for all the actions. I have immediately removed myself from their service because I cannot take this crap of them treating a customer this way. On the other hand, with a registrar like GoDaddy, they notify me nearly every fortnight that my domains are going to expire and I should either renew them, or take some action related to it. If you want to make a wise decision, it is better to go for GoDaddy, and not the scam of 1and1. I am writing this article to help other people not to tangle in the web of 1and1, and mugged by them.



What is Philosophy?

March 16th, 2009 / No Comments » / by nastyrunner

Introduction

The word “philosophy” is derived from the Greek meaning “love of wisdom”. Professor Walter says, “Though many philosophers would dispute what I say, I will give you one model of philosophy. For me, Philosophy is defined by a goal and a method”. He continues by saying that philosophy’s goal is nothing less than systematic worlds view.



Water Shortage in Sharjah

March 15th, 2009 / Comments Off / by nastyrunner

Introduction

Sharjah is the third most populous city in the United Arab Emirates (UAE). The city has a population of over 800,000 and covers an area of approximately 235 square kilometers. It is the only emirate to have land on both Gulf of Oman and the Persian Gulf. As per history, Sharjah was one of the wealthiest towns in this region with a settlement in existence for over 5000 years. On 2nd December 1971, Sheikh Khalid III joined in the formation of the United Arab Emirates.



What is Language?

March 15th, 2009 / No Comments » / by nastyrunner

What is Language?

Since childhood we have seen language as the basis of communication, whether it is verbal or even sign language. All these years, we have learnt different languages and educated ourselves with various linguistic tools in order to communicate better and master the language for professional reasons. Language has always been simple and is a part of our lives without us realizing that it is something that we have learnt in our lives. It can be as simple as a letter or as complicated as a formula. A language can be as simple as creating it and sharing it between two people only.



Consumer Behavior Report – Mazda

March 15th, 2009 / Comments Off / by nastyrunner

Executive Summary



The Curious Case of Benjamin Button

February 20th, 2009 / No Comments » / by nastyrunner

Wow! Yeah, thats the only word I have to say after watching the movie. Normally, I hate drama films, but this movie kept my eyes glued to the screen all the time. From the beginning to the end, you are always ‘Curious’ to know what exactly will happen next. Oh yes ofcourse, in the middle it does get a little bit stretchy, where benjamin comes and goes to his ‘home’ but still the way it is picturised, it is really good. The acting of Brad Pitt is amazing, and even Cate Blanchett. The flow of the story is marvellous and it shows how difficult it would be if our biological cycle ticked the other way. The make up done to show the old Benjamin is really nice, and also the young Brad Pitt as he is 45, but he still looked as if he was only 25! The sound effects during the whole movie are perfect apt for the scenes, and especially during the ‘War’ scene, do see and hear it properly. The sounds of the guns firing and the bullets hitting the ship make it feel so real, that you feel you might start drowning or are shot dead! I could go on and on, and burst your bubble to watch the movie by telling you the entire story, but I would prefer not to do that. Therefore, even though there is ‘Global Financial Crisis’, go ahead and watch the movie in the Theatre. It sure is worth it.



Interim Indian Budget – 2009

February 17th, 2009 / No Comments » / by nastyrunner

I am not planning to get into politics but I would like to talk about the ‘cheap’ politicians of India. The total budget for the year is a huge amount above $100 billion. But still half or more than half of India is below poverty line. The budget is allocated for agriculture, clean water, education, and alot more amazing facilities which look good in dreams. In reality, all this money will go to the Swiss accounts of the politicians. How can I claim that? Its simple. The amount of money declared for clean water is 7.5K crores, which is a huge sum. But still the tap water in India is equal to acid. with that much money, atleast 100 plants can be set up around India.There are 28 states in India and 7 Union Territories. If even 2 clean water plants are set in each state every year, by now the rivers would be filled with mineral water and the tap water would actually be safe to drink. Similarly it is for schools. The Budget has set a huge amount to build new schools. More than half of the population in India is illiterate. If they build 20 schools per State, they will still have excess of budget. But then why would they do that? Instead they would send their sons and daughters abroad, get them a mansion out there, with atleast 5 exotic cars like Lamborghinis, Bentleys, etc, and a monthly expenditure of $50K. The remaining balance will ofcourse be sent to Switzerland. Why is all this happening? During the parliament session, the people sitting around are old and about to die any moment. They are least interested in the Budget. The only thing they are interested in is the money they are allocated. Why is it that still they are the ministers of India and people who take care of India? It is a shame when they are seen outside, because on one side we see Ministers, Presidents and Prime Ministers of other countries like China, Japan, Malaysia, America, Canada, etc who have a dynamic personality, and know English fluently. They also have respect for their country and will do anything for it to prosper. Even though there is corruption, but the level is so minimal, that it is not visible. But on the other hand, the personality of the Indian ministers is like as if they were beggars before and now reached that state. They are bringing the image of India down. Maybe me alone cannot do anything, but then people on the whole should do something about the situation. Another excellent example is the budget for defence. It is a whopping $60K crores. That can actually buy a small country and could be the GDP of small countries. But after so much spending, 8-25 terrorists aged between 25-40 actually got in the financial center of India, and actually held one of the most prestigious hotels for 60 hours approximately. Where is all the defense budget money going? All the old hag politicians will be listening at the budget, and then in the night go to a Dance Bar, drink till they drop, and then get up again in one hour so that they can screw girls around age 21. They have no shame and because of them India is suffering. But together, people can make a difference. And that can only happen if people unite together and make it a point to throw these cheap politicians out of their position and make sure no body ever thinks of spoiling the name and image of India.



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